This identity crisis can take a toll.

Creators post photos and videos of their lives while brands send them products and money, and followers lavish them with love.

Webthe real life of an influencer is often hidden from public view by glamorous brand deals and glossy instagram posts.

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Webbut behind the perfectly curated feed lies a surprising amount of work, dedication, and strategic planning.

Webthe life of a social media influencer.

Follow along for an exclusive peek into her world.

But a new season of bbc scotland's the.

This article is your exclusive peek behind the scenes!

Covering the business of war @cnbc β€’ business journalism fellow.

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