Situational factors, like mood and setting, can amplify a person's susceptibility.

Webclickbait employs sensationalist rhetoric to get clicks.

By understanding the science behind clickbait, marketing and branding.

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Webclickbait exploits cognitive and emotional traits, triggering impulsive clicks.

Webclickbait works because it taps into our natural survival instincts and our innate curiosity.

Clickbait headlines are frequently.

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